Marketing News

Dreft has expanded its product lineup

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By: TOM BRANNA

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Dreft, the 80-year-old baby laundry detergent brand that’s the top choice of pediatricians and dermatologists, has expanded its product lineup for every stage from newborn through the toddler years. Dreft’s portfolio now includes: Dreft Stage 1 Newborn Liquid Detergent, the new Stage 2 Active Baby Liquid Detergent and Dreft Blissfuls in-wash scent boosters. ...

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